ROUND #3
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
—David Ogilvy
Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:) …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.
So, why not expand your vocabulary by scanning the headlines DAY by DAY?
Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!
CU tomorrow for the next round of headlines!
Thousands of jobs face axe as cash shortage threatens Greek traders Barcelona bans new tourist accommodation licences http://www.euronews.com/news/europe/
Rivals to rally as Greek vote looms
Europe hit by soaring temperatures
http://www.bbc.com/news/world/europe
'Yes' camp takes slim lead in Greek bailout referendum poll China hunts for 'manipulators' as stocks tumble www.reuters.com VocabList to face axe:to be in a situation in which you, as an employee, may loose your job cash shortage: cash squeeze Do you remember this term from yesterday? Check it out here! to ban:to forbid to be hit by sth: (here) to be touched / attacked by a negative effect soaring temperatures: quickly rising temperatures to take (a) slim lead: to be in a winning position (by a small majority) bailout: financial support (by lending money) referendum poll: a study in which people are asked for their opinions about their preferences in a referendum
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
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