Jul 16

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#5 Follow the Headlines DAYbyDAY


On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.

So, why not expand your vocabulary by scanning the headlines DAY by DAY?

Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

CU tomorrow for the next round of headlines!

Angela Merkel comforts sobbing refugee but says Germany can’t help everyone

Google profit trumps estimates on ad revenue growth

Commission hammers out Macedonia compromise

MEPs back blanket collection of airline passenger data

Ukraine: will constitutional reform stem the fighting in the east?



to comfort = to make someone feel better when they are sad

to sob: to cry (noisily)

to trump: to beat sg (here: estimates) by showing better-than-expected data (here: profit)

ad revenue: earnings from advertisement

to hammer out: to reach an agreement (ALSO: to broker a deal)

to back: to support

blanket: affecting everyone

to stem: to stop (something unpleasant from increasing)


Image courtesy of Stuart Miles at FreeDigitalPhotos.net


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Permanent link to this article: http://www.euenglish.hu/2015/07/5-follow-the-headlines-daybyday/

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