ROUND #6
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
—David Ogilvy
Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:) …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.
So, why not expand your vocabulary by scanning the headlines DAY by DAY?
Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!
CU tomorrow for the next round of headlines!
Huge ‘Brexit’ boost as now MORE voters back leaving EU than don’t
Find out more about the words Brexit, Grexit, Spexit and ‘Whose Bright Idea It Was’...right HERE!
EU court strikes down Brussels’ language regime
Find out more on EU Multilingualism and the language regime in EU institutions in our QUIZ HERE!
Catalonia elections: Separatists on collision course with Madrid
Wall Street drops as China data rattles investors
VocabList
boost: (here) increase
to back: to support
to strike down: to make a ruling/law invalid
to be on collision course with someone: to be in a situation that will lead to conflict with someone
Wall Street drops: (here) US stocks fall sharply
to rattle someone: to worry someone
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
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