ROUND #7

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.

So, why not expand your vocabulary by scanning the headlines DAY by DAY?

Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

CU tomorrow for the next round of headlines!

Viewpoint: West ‘walking into abyss’ on Syria

                  Find out more on the migrant crisis explained in a learner-friendly way right HERE!

Perhaps austerity didn’t choke off UK recovery

                 Find out more on some important economic terms, such as dowturn/revovery/QE/etc.  right HERE!

Six Britons fined for skinny dipping in Rome fountain

Katy Perry gets groped by fan on stage during concert

VocabList

to walk into abyss: to get into trouble/ a very difficult situation

to fine someone (a given amount) for doing something: to punish someone

skinny-dipping: to swim naked

to choke off: (here) to block / to brake

to get groped: (here) to be touched by someone in a way you do not really want or like it

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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