ROUND #9

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.

So, why not expand your vocabulary by scanning the headlines DAY by DAY?

Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

CU tomorrow for the next round of headlines!

 Britain will be flattened if it stays in the EU

Two EU doctors disciplined for inadequate English

 Vatican arrests 2 people in latest probe of leaked documents

VocabList

to be flattened = (here) to be knocked down

to be disciplined = to be punished

inadequate = (here) poor

scam = an illegal way for making money (by tricking people)

to recover  = (here) to get back something that was taken from you

probe = an investigation into a serious matter in order to discover information

to leak = to make secret information known to the wider public (without permission)

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

If you like our website, share it with friends and colleagues. Thanks!