Nov 25

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Follow the Headlines DaybyDay


On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English. So, why not expand your vocabulary by scanning the headlines DAY by DAY?  Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

CU tomorrow for the next round of headlines!

EU referendum: Majority of UK public wants ‘Brexit’, poll reveals

How do you feel about the word Brexit ? Do you know what it means? Check it out HERE!

Sweden slams shut its open-door policy towards refugees

     For a detailed explanation of the migrant crisis in graphics, click HERE!

A teenager just pushed the Rubik’s Cube world record under 5 seconds

You don’t know what a Rubik Cube is? HERE is the answer!

The Unlikely Home of the World’s Next Tallest Skyscraper

  Take THIS quick quiz to check how much you know about buildings!


poll reveals = survey on public opinion (a poll) makes known (to reveal)

to slam shut = to close with a sudden, hard movement

to push the world record = to hit the world record (to achieve a better performance than the world record)

skyscraper = a very tall building



Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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Permanent link to this article: http://www.euenglish.hu/2015/11/follow-the-headlines-daybyday-3/

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