ROUND #10

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.

So, why not expand your vocabulary by scanning the headlines DAY by DAY?

Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

This set of headlines is devoted to the Paris attacks

Paris terror attack: France says ‘we are at war’ as it emerges three teams of attackers behind Friday’s atrocities

Obama vows to ‘redouble’ Islamic State fight after Paris

Paris attacks: Gigs cancelled as bands pay respects

VocabList

to emerge = (here) to become known

atrocities = extremely cruel acts

to vow = to promise

to pile up = (here) to become more and more / pile (n) = a mass of something

gig  = (here) performance by a music band

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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