ROUND #10
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
—David Ogilvy
Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:) …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.
So, why not expand your vocabulary by scanning the headlines DAY by DAY?
Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!
This set of headlines is devoted to the Paris attacks
Paris terror attack: France says ‘we are at war’ as it emerges three teams of attackers behind Friday’s atrocities
Obama vows to ‘redouble’ Islamic State fight after Paris
Paris attacks: Gigs cancelled as bands pay respects
VocabList
to emerge = (here) to become known
atrocities = extremely cruel acts
to vow = to promise
to pile up = (here) to become more and more / pile (n) = a mass of something
gig = (here) performance by a music band
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
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