ROUND #12
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
—David Ogilvy
Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:) …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English. So, why not expand your vocabulary by scanning the headlines DAY by DAY? Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!
CU later for the next round of headlines!
EU lawmakers’ panel seeks stronger tax-dodging rules from regulators
Danish referendum: Young voters want EU at arm’s length
Zuckerberg to give away 99% of shares
May the farce be with you: the Star Wars Holiday Special they want us to forget
VocabList
farce = (here) a humorous play/film
tax-dodging rules = rules on tax-evasion (to dodge = to evade, to avoide)
(to keep) at arm’s lenght = to avoid closer relationship
to give away = here: to donate
shares = ownership in a company (business) PLEASE NOTE: the US term is ‘stocks’
farce = (here) a humorous play/film
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
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