Dec 04

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Follow the Headlines DaybyDay – Best of 2015


On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English. So, why not expand your vocabulary by scanning the headlines DAY by DAY?  Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

This round is devoted to BEST OF / TOP 50 lists of 2015!

2015 Becomes the Biggest M&A Year Ever

100 Best Websites For Entrepreneurs, 2015

Top 2015 baby names inspired by Instagram, ‘Empire’

 All 50 of the Biggest Songs In 2015, In One Glorious 5-Minute Mashup


M&A = Mergers & Acquisitions   (Business English)

                               (Merger: two or more companies are combined, become one

                                Acquisition: one company takes over (buys) an other company)

entrepreneur = an individual who runs a business

to inspire = to give an idea for sg

mashup = (here) a music video that consists of parts of different songs


Permanent link to this article: http://www.euenglish.hu/2015/12/follow-the-headlines-daybyday-best-of-2015/

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