Dec 15

Print this Post

Follow the Headlines DaybyDay – CHRISTMAS edition

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English. So, why not expand your vocabulary by scanning the headlines DAY by DAY?  Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

This set of headlines is devoted to CHRISTMAS!

 White Christmas Forecast: El Nino to Dash Hopes of SnowyHoliday for Two-Thirds of US


Part of the GCHQ puzzle that crashed their websiteSee the Christmas brainteaser that crashed the website of a British intelligence service


Michelle Obama Spills the Beans on President Obama's Christmas PresentMichelle Obama Spills the Beans on President Obama’s Christmas Present



to dash hopes = to ruin / to put en and to your hopes

brainteaser = puzzles, quizzes, riddles that make your brain ‘work’ in a funny way

to crash the website = to cause the website to stop working

to spill the beans (on/about something) = to tell people a secret



If you like our website, share it with friends and colleagues. Thanks!

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Permanent link to this article: http://www.euenglish.hu/2015/12/follow-the-headlines-daybyday-christmas-edition/

Switch to mobile version