Jan 12

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Follow the Headlines DaybyDay – EU Brexit

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English. So, why not expand your vocabulary by scanning the headlines DAY by DAY?  Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

This set of headlines is devoted to the British referendum on EU membership!

EU referendum: Cameron urges ministers to be courteous

EU referendum: David Cameron’s touted EU deal could face legal challenge, experts warn

Cameron Tightens Leash on Ministers Pushing for EU Exit Vote

PM’s EU campaign rules for cabinet will gag Eurosceptics, says ex-minister

See also our QUIZ on PM, MP or MEP here!


courteous = polite

touted = talked about repeatedly

to tighten the leash on someone = to allow someone very little freedom

to gag = to prevent someone from talking/acting

PM = Prime Minister (head of government)


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Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Permanent link to this article: http://www.euenglish.hu/2016/01/3876/

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