Dec 04
ROUND #13 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/12/follow-the-headlines-daybyday-best-of-2015/
Dec 02
ROUND #12 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/12/follow-the-headlines-daybyday-4/
Nov 25
ROUND #11 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/11/follow-the-headlines-daybyday-3/
Nov 22
A ‘mea culpa’ emerged from the emergency meeting on security matters on Friday (20 November), as EU member states acknowledged they did not use all the tools at their disposal to address the terrorist threats. Read the EurActiv.com article by Jorge Valero along with some key expressions to know. Questions for You: Which expression is used to …
Permanent link to this article: http://www.euenglish.hu/2015/11/mea-culpa-paris-attacks-show-flawed-use-of-schengen-rules/
Nov 18
Did you forget to switch off the automatic updates on your smartphone? You don’t need to worry about accidentally running up a huge bill: unless you agree differently with your operator, the cost of your data roaming is automatically capped. Moreover, roaming charges will cease to exist in the EU as of 15 June 2017. …
Permanent link to this article: http://www.euenglish.hu/2015/11/eurotariff-roaming-prices-to-be-cancelled/
Nov 16
Migrant crisis: Migration to Europe explained in graphics How many people are coming? Where do they come from? What is the plan for their resettlement? And will it work? A number of questions that have been raised by politicians, decision-makers or anybody living in Europe – or elsewhere. Check out the article of the BBC …
Permanent link to this article: http://www.euenglish.hu/2015/11/migrant-crisis-migration-to-europe-explained-in-graphics/
Nov 16
ROUND #10 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible …
Permanent link to this article: http://www.euenglish.hu/2015/11/follow-the-headlines-daybyday-paris/
Nov 14
Breaking news from yahoo.com: (Reuters) — Gunmen and bombers attacked restaurants, a concert hall and a sports stadium at locations across Paris on Friday, killing at least 120 people in what a shaken President Francois Hollande called an unprecedented (=something that has never happened before) terrorist attack. What we know: • Islamic State group …
Permanent link to this article: http://www.euenglish.hu/2015/11/breaking-news-coordinated-deadly-terror-attacks-in-paris/
Nov 13
Leaving EU would be a ‘disaster’, British universities warn What are the impacts of a potential UK exit from the European Union? How will the economy, industry, agriculture, or even education be affected? Below, you will find one view from the world of academics, as published in an article of The Guardian, with some …
Permanent link to this article: http://www.euenglish.hu/2015/11/leaving-eu-would-be-a-disaster-british-universities-warn/
Nov 02
ROUND #9 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/11/follow-the-headlines-daybyday-2/
