On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:) …
Category Archive: News
Permanent link to this article: http://www.euenglish.hu/2016/01/3876/
Jan 11
EU in 2016: Reports of death exaggerated?
The EU is struggling with problems never experienced before, at least not in this measure. Some analysts and politicans have even been predicting its death. Is the situation that bad? And what to expect from this year? Read the article by Andrew Rettman at euobserver to know more about the big issues at EU level, …
Permanent link to this article: http://www.euenglish.hu/2016/01/eu-in-2016-reports-of-death-exaggerated/
Jan 05
News&BusinessEnglish – Apple: What to expect in 2016?
Yahoo Finance presents a number of new Apple products and upgrades to arrive in the stores in 2016. Apart from what you can expect from the newest iPhones, iPads and other upgrades, the text also provides you with plenty of formal and inormal Business English expressions. So, before you start reading, let’s go through some …
Permanent link to this article: http://www.euenglish.hu/2016/01/newsenglish-what-to-expect-in-2016-from-apple-products/
Jan 04
News&English – Angela Merkel’s Year of Living Dangerously
In 2015, Angela Merkel evolved from Germany’s measured voice of reason into Europe’s voice of compassion. Loved and loathed (=hated), the German chancellor heads towards a tumultuous (=busy) 2016. Read the article by Matthew Karnitschnig in POLITICO along with some key terms explained in red and further expressions marked in green. Then take our Comprehension …
Permanent link to this article: http://www.euenglish.hu/2016/01/newsenglish-angela-merkels-year-of-living-dangerously/
Dec 13
Follow the Headlines DaybyDay
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:) …
Permanent link to this article: http://www.euenglish.hu/2015/12/follow-the-headlines-daybyday-5/
Dec 04
Follow the Headlines DaybyDay – Best of 2015
ROUND #13 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/12/follow-the-headlines-daybyday-best-of-2015/
Nov 27
I had Thanksgiving dinner in space – twice…
What about spending Thanksgiving in space? Having the turkey served in plastic tubes or potato patties in tight pouches? Well, Astronaut Fred Gregory did it twice! Find out how the crew celebrated the feast in zero gravity and what they concluded! Useful vocabulary is explained in brackets in the text. Enjoy! Thanksgiving in space …
Permanent link to this article: http://www.euenglish.hu/2015/11/i-had-thanksgiving-dinner-in-space-twice/
Nov 25
Follow the Headlines DaybyDay
ROUND #11 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/11/follow-the-headlines-daybyday-3/
Nov 22
Mea Culpa – Paris attacks show flawed use of Schengen rules?
A ‘mea culpa’ emerged from the emergency meeting on security matters on Friday (20 November), as EU member states acknowledged they did not use all the tools at their disposal to address the terrorist threats. Read the EurActiv.com article by Jorge Valero along with some key expressions to know. Questions for You: Which expression is used to …
Permanent link to this article: http://www.euenglish.hu/2015/11/mea-culpa-paris-attacks-show-flawed-use-of-schengen-rules/
Nov 16
Follow the Headlines DaybyDay – Paris
ROUND #10 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible …
Permanent link to this article: http://www.euenglish.hu/2015/11/follow-the-headlines-daybyday-paris/