ROUND #7 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Category Archive: Texts
Permanent link to this article: http://www.euenglish.hu/2015/09/7-follow-the-headlines-daybyday/
Sep 29
Breaking News – Liquid water exists on Mars
Breaking news – NASA announcement: Liquid water found on Mars, so is there life beyond Earth? Read the report and build your English vocabulary. Level: B2 and above Liquid water exists on Mars, boosting hopes for life there, NASA says By Michael Pearson, CNN Potentially life-giving water still flows across the ancient surface of …
Permanent link to this article: http://www.euenglish.hu/2015/09/breaking-news-liquid-water-exists-on-mars/
Sep 28
#6 Follow the Headlines DAYbyDAY
ROUND #6 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/09/6-follow-the-headlines-daybyday/
Sep 26
Jennifer Lopez Named Global Advocate for Girls and Women
Jennifer Lopez was named Global Advocate for girls and Women by the UN Foundation. What do you think? Is she a good role model for women? Why? Who would you name? Level: B1 and above QUOTE OF THE DAY Jennifer Lopez: “I am happy to be joining the UN Foundation and eager to lend my …
Permanent link to this article: http://www.euenglish.hu/2015/09/jennifer-lopez-named-global-advocate-for-girls-and-women/
Sep 25
2iN1 Parenting & English – At what age do kids lie the most?
We all lie – at least a little – sometimes, right? But when we catch our kids pull the wool over our eyes, we tend to panic. So let’s see at what age this is likely to happen the most. Level: B2 Skill: reading comprehension Language focus: vocabulary Teaser: There are 6 words/expressions in the …
Permanent link to this article: http://www.euenglish.hu/2015/09/at-what-age-do-kids-lie-the-most/