Jul 01

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#2 Follow the Headlines DAYbyDAY


On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 
—David Ogilvy

Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:)  …. so as to grab people’s attention in just a few seconds. BUT, also for that reason, headlines are often rather difficult to understand for non-native speakers of English.

So, why not expand your vocabulary by scanning the headlines DAY by DAY?

Below you will find recent headlines taken from various newspapers, with terms and expressions well worth learning. Guess the meaning of the expressions marked in red and check your answers in the VocabList below. Enjoy!

CU tomorrow for the next round of headlines!


The EU Could Kill Net Neutrality With a loophole (http://www.wired.com/2015/06/eu-net-neutrality-loophole/)

                              NET NEUTRALITY? CLICK here for more info!


Poles, Bulgarians and Romanians flock to EU capital (https://euobserver.com)

Greek PM defiant amid cash squeeze (http://www.bbc.com/)

          PM or MP? Click here to find out!


Ukraine on brink of war (http://www.telegraph.co.uk/news/worldnews/europe/eu/)

Merkel takes revenge on Greek premier (http://www.ft.com/world/europe/brussels)

    Premier? Click here to find out!


loophole:   a small mistake made in a legal act that gives someone the chance to avoid having to to something:

to flock: to move in group (from: flock (noun) = group of sheep, goats, birds)

defiant: still not willing to accept a situation

amid: in the middle of

cash squeeze: (economic term): a situation in which the supply of cash is limited

on (the) brink of: the edge of a cliff / a new situation soon to begin

to take revenge on sb: to punish someone for something they have done to someone else

Image courtesy of Stuart Miles at FreeDigitalPhotos.net


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