ROUND #8 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Category Archive: C1+
Permanent link to this article: http://www.euenglish.hu/2015/10/8-follow-the-news-daybyday/
Sep 30
#7 Follow the Headlines DaybyDay
ROUND #7 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/09/7-follow-the-headlines-daybyday/
Sep 28
#6 Follow the Headlines DAYbyDAY
ROUND #6 On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and …
Permanent link to this article: http://www.euenglish.hu/2015/09/6-follow-the-headlines-daybyday/
Sep 15
2 in 1 NEWS & ENGLISH – The European migrant crisis explained
As the migrant crisis is escalating in Europe, leaders of the EU must step up and find a way to solve the problem. This short yahoo video gives a good overview of the issue and a great opportunity for you to learn & revise powerful words to use in your English. Level: B2 and above …
Permanent link to this article: http://www.euenglish.hu/2015/09/2-in-1-news-english-the-european-migrant-crisis-explained/