On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Indeed, headlines are arguably more important than the article itself… They need to be tricky, unique, creative, super-clickable, irresistible and even sexy:) …
Category Archive: B1/B2
Permanent link to this article: http://www.euenglish.hu/2015/12/follow-the-headlines-daybyday-6/
Dec 23
18 Last-Minute Gifts That Will Help You Save Christmas
So you waited until the absolute last minute to do your shopping and now you’re here, reading this, wasting precious moments that should be filled with anxious, click-happy buying. Fear not: There are a variety of quick-shipping products and digital items that, despite your oversight, will be very appreciated by their recipients. Before you go …
Permanent link to this article: http://www.euenglish.hu/2015/12/3573/
Dec 22
tv & english – The Big Bang Theory – Sheldon & Penny exchange gifts
If you are a Big Bang Theory fan, you’ll love this scene – it’s also a great way to pick up spoken expressions in English. WORDS & EXPRESSIONS TO KNOW You’re here to exchange gifts. = give a gifts to each other I’m having some digestive distress. = My stomach is upset, I’m …
Permanent link to this article: http://www.euenglish.hu/2015/12/tv-english-the-big-bang-theory-sheldon-penny-exchange-gifts/
Dec 22
Have Yourself a Merry Little Christmas – Frank Sinatra
The last song in our Christmas song countdown this year! Have fun! WORDS TO KNOW Have yourself a merry (= happy) little Christmas Let your heart be light (= happy-go-lucky) From now on, our troubles will be out of sight Have yourself a merry little Christmas Make the Yuletide (= Christmastime) …
Permanent link to this article: http://www.euenglish.hu/2015/12/have-yourself-a-merry-little-christmas-frank-sinatra/
Dec 22
Watch&Learn – Love Actually – Hugh Grant’s Hilarious Dance to Jump
There is no Christmas without Love, Actually, so here is one of my favorite scenes of the movie! And a great oldie but goodie hit song for your English – scroll down for a couple of words to know! LYRICS & WORDS TO KNOW Hold me, I’ll give all that you need Wrap your …
Permanent link to this article: http://www.euenglish.hu/2015/12/watchlearn-love-actually-hugh-grants-hilarious-dance-to-jump/
Dec 21
Common Words with DOWN
Down-and-out, down payment, closedown… Well, don’t be down (=unhappy) if you are not really sure what these words and expressions mean, but take this quiz to practice the top 10 most common words with DOWN! Scroll down for more common words with down. Level: B1 and above WORDS TO KNOW to be / …
Permanent link to this article: http://www.euenglish.hu/2015/12/the-top-10-most-common-words-with-down/
Dec 20
Present Perfect Tense Quiz
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Dec 18
Present Perfect Tense – NOW I KNOW
This new family movie gives us the perfect excuse to revise the present perfect tense. It’s a verb tense many people get wrong but, in fact, it’s really not complicated. So here is what you need to know! Level: B1 and above Watch the trailer and note down the sentence in the present perfect …
Permanent link to this article: http://www.euenglish.hu/2015/12/present-perfect-tense-daddys-home-movie/
Dec 18
Love on Layaway by Gloria Estefan
Listening to songs is a great way to improve your English. The next song in our Christmas song countdown is Love on Layaway by Gloria Estefan. BTW, it’s the perfect excuse to learn the word layaway! Aim & Level: ESL songs, any level Scroll down for the lyrics & word list. LYRICS & …
Permanent link to this article: http://www.euenglish.hu/2015/12/love-layaway-gloria-estefan/
Dec 16
The Shins – Wonderful Christmastime
This may come as a surprise but Mariah Carey’s All I Want for Christmas is no longer the number 1 Christmas song, it was dethroned by The Shins’ Wonderful Christmastime. The song is a cover of a 1979 Christmas song by Paul McCartney, but The Shins recorded it in 2012. If you haven’t heard it …
Permanent link to this article: http://www.euenglish.hu/2015/12/the-shins-wonderful-christmastime/